Snapshots from the Summer Olympics in Sidney, Australia show how Chick
tracts grab the attention of both young and old. Witnessing teams
distributed over 300,000 tracts in nearly 100 languages to athletes
and spectators attending the games.
Some soul winning teams traveled half way around the world to take
advantage of the rare event when so many people from so many countries
would be in one place at one time. They were up at dawn to mingle with
the crowds throughout the city.
One of the outreach leaders, Tom Gaudet, reported that they were able
to give out tracts in 40 different languages in just one afternoon.
Months of planning went into making the outreach a success.
Response cards were given out with the tracts for follow-up. Hundreds
are still responding and have received correspondence courses and
directions to churches in their countries.
One coach from Africa completed the correspondence course and
then wrote to ask if there was a church in his country that taught
what was in the course and if not, would someone please come and
As you can see from the pictures, people are the same all over the
world. They all like to read fascinating literature and many will
respond to the gospel in it. The Olympic outreaches involve a huge
investment, months of complex planning and prayer and years of
follow-up afterwards. But hundreds of thousands are reached with
the gospel in just a few days.
The same kind of
outreach can be done even in small communities. Every town has events
where crowds gather for one reason or another. With a bit of planning,
any church can turn the event into an outreach. Gospel tracts are the
most convenient way to get the message to the most people in the
As you can see from the pictures, Chick tracts get read. That
little girl with the sucker and the old man on the bench may be reading
the good news for the first time —and they could just as well
be someone who lives in your neighborhood.
Get a copy of a local calendar of civic events and see if there is a
parade, rodeo, ball game, convention, air show, swap meet, gun show,
county fair, horse race, car race, motocross race, bicycle race, golf
meet, animal auction, or other athletic competition scheduled for this
Challenge your church to field the soul winning teams to hand out
the tracts and prepare follow-up courses and visits to those
As Americans become more and more confused by false teachings and
voices calling them to sinful pleasure, bold Christians need to blitz
them with the gospel. What better way than saturate a crowd with good